A good indication of cultural survival is the continued use of traditional languages and dialects.  People who are unable to readily communicate because of language differences are more likely to maintain cultural differences as well.  Linguists estimate that the world’s peoples speak 5000-6000 languages.  The most common “native” language is Mandarin Chinese.   English is a distant third.  These facts indicate the need for global knowledge and respect in order for companies to get the most out of their efforts.  A small amount of research can go a long way to increase empathy and understanding and can also reshape individual attitudes, making them more globally acceptable.  In this increasingly interconnected world, it is important to remember that Americans are truly a minority in the scheme of things.  Adopting this paradigm will do much in the arena of business and communication.  Further your knowledge regarding some of the basic facts on world population by visiting this article on World Diversity Patterns and then return to share with us your personal experience in international communication.

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