Home > Uncategorized > David Brooks Gets it Right About the Power of Our Unconscious

David Brooks Gets it Right About the Power of Our Unconscious

David Brooks the fabulous columnist from the NY Times has a great article about the power of our unconscious.  Brooks illustrates how our current economic crisis cannot be viewed in simplistic and mechanistic terms.  But, Instead must be understood in the full light of the latest findings regarding how we make decisions.  And even more importantly what this says about the power of our unconscious.

The point? We are not the rational precise decision makers we think we are.  Instead we are the “predictable irrationalist” that are described in a best-selling book of the same title.

What this means for Diversity 2.o…

When we say we are not predjudice or “treat everyone the same” it’s a lie.  For some of us an unconscious lie and for some others a conscious lie.  Whatever.  The bottomline is most of us carry around the prejudices and stereotypes of our family, environment, culture, and last but not least our genes.  

A Diversity 2.0 approach calls for a focus on rewiring our unconscious minds and acknowledging that we have the power to build our environment to protect us from ourselves.

Read the David Brooks column here

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